What is it?
Facebook Ads are one of the most popular paid channels for driving scalable growth to your newsletter.
You can create hyper-targeted campaigns that put your newsletter in front of your ideal audience, filtering based on demographics, interests, behaviors and more.
Pretty much any newsletter, regardless of niche, can find their target subscribers through Facebook Ads.
There are 2.9 billion monthly active users, after all.
The sheer potential reach makes Facebook Ads worth considering whenever you want to seriously ramp up your newsletter growth.
The Good and the Bad
- unbeatable scale
- quite easy to set up
- unpredictable quality (needs careful screening)
- variable CPAs that can be affected by bugs and mistakes
- time investment to create ad collateral
Examples of how to crush it
Morning Brew
This ad leverages social proof from 1.6 million daily readers while stoking curiosity with a clean-looking content preview.
The Hustle
This infamous ad was the bedrock of The Hustles early growth. So why does it work?
First, it uses a believable testimonial to tap into the viewers desire for insider knowledge and social superiority.
There's also that social proof at the bottom similar to Morning Brew, stoking some serious FOMO.
"700k people are reading this? What am I missing out on!"
Milk Road
Milk Road combines viral, meme-like content with the dream of increasing wealth, using a user-generated content style for authenticity.
It appeals to aspirational goals with humor and relatable imagery, making financial content approachable and shareable.
Naptown Scoop
Ryan runs a local newsletter that made $200k last year (and will clear $350k this year)
Here he is discussing the Facebook ad that propelled the bulk of his subscriber growth...
The Gist
The Gist leverages timely giveaways tailored to women's sports enthusiasts, laser-targeting their niche audience through Facebook ads.
Sahil Bloom
Sahil Bloom's ad is effective because combines his audiences pain points (wealth and wisdom) with a high-profile endorsement.
Ask yourself - "how could I run with this formula in my niche?"
The Motley Fool
The Motley Fool's ads create a strong fear of missing out and making it easy for viewers to visualize an end-goal of "getting rich."
Chartr
This ad capitalizes on the hot topic of inflation while mirroring the style and content of the actual newsletter.
