Growth methods
Paid
Free

LinkedIn ads

What is it?

Paid Linkedin ads might be useful if you’re looking to put your newsletter in front of high net-worth professionals.

Their ads platform lets you target people with specific job titles, industries, and even companies.

141+ Best Linkedin Ad Examples in 2024 - TheB2BHouse
Here's how your LinkedIn ad might look to people scrolling through the platform.

However, it tends to be quite expensive compared to other paid social channels like Facebook and Instagram.

Unless you have a very business-focused, executive-level newsletter product tailored for this audience, LinkedIn Ads are generally not going to be the right play.

It can be worth experimenting to see if you can make the economics work - but for the average newsletter, the return on ad spend tends to be underwhelming.

An icon to visualise expected effort
Ongoing
An icon visualising expected payoff
Up to 100 subscribers a day
Ideal for
Scaling (50k+ subs or $500k+ revenue)
Growing (< 50k subs or < $500k revenue)
newsletters
... in the
B2B
finance
niche
space

The Good and the Bad

Yellow check icon
  • precise targeting
  • B2B niche audience
Red cross icon
  • incredibly high CPAs

Examples of how to crush it

Honestly, we haven't come across anybody getting results with LinkedIn ads that they're keen to voluntarily repeat.

Gunnar Holm (GrowJoy) says they're “too expensive” for most:

And here's another anecdote of underwhelming results.

Do you know of any newsletters having a great exprience with LinkedIn ads? If so, please email us and — if we include it — you'll receive a nice shiny thank-you from us!

The Playbook

Discover all 25 paid growth methods to grow your newsletter

See full library

Discover all 79 ways to grow your newsletter

See full library