Monetization Channels Library

Coupon booklets

What is it?

Coupon booklets are collections of the best offers in your niche, packaged in a single spot.

These can either be a curated list of existing deals or exclusive discounts you've arranged with brands for your subscribers.

You can charge subscribers for access to the offers and also charge the brands themselves to be featured in the booklet.

These booklets can be sold as either physical or digital products.

Ideal for
Early Stage (< 5k subs or < $50k revenue)
Growing (< 50k subs or < $500k revenue)
Scaling (50k+ subs or $500k+ revenue)
newsletters
... in the
consumer
local
niche
finance
B2B
technology
space

The Good and the Bad

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  • Easy to sell. People like saving money.
  • Can charge upwards of $30 each.
  • Can be bundled with paid subscription to produce MRR.
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  • Sourcing the deals takes time.
  • 3rd parties may cancel deals without warning.

Examples to Steal

Broke Ass Stuart

This guide to frugal living in the Bay monetizes with coupon "passports" for 2-for-1 beers in the area.

$35 for 27 free beers is a great deal for the subscriber, and a hefty enough price tag for Stuart to make some serious revenue. It's a win-win.

Visit Salt Lake

Another option for local newsletters is to offer discounts for local attractions.

Visit Salt Lake can charge at least $45 for each of these discount passes. They also offer more niched options for specific parts of town:

The Playbook

Discover all 32 ways to monetize your newsletter

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